Bosses of the city's KC Stadium will consider canning concerts after they failed to sell thousands of tickets for rock legends The Who's appearance in the city.
An estimated 17, 000 of a possible 24,000 tickets were sold for Saturday's performance by the band, which has sold 100 million albums in a career spanning more than four decades.
Stadium manager Rob Smith said he was determined to try to continue putting on concerts at the stadium but conceded it was "crazy" to carry on suffering financial losses.
He declined to discuss exactly how much the stadium missed out on but had the remaining tickets sold at the lowest price of £35 it would have added about £245,000 to the pot.
In the past the KC has failed to sell-out big names including REM and Bon Jovi. However Elton John and Neil Diamond played to capacity crowds. Mr Smith said: "We have got to consider whether this will be the last concert because, from a business point of view, it is crazy. "We are not saying it is the last one but we have to look at it over the coming weeks to see if it is viable to continue. "Five years ago we didn't have anything like this in Hull and we want to see it carry on, but we have to think how long we can do this for if we don't get the support. "I don't think it is a problem unique to Hull, it is happening to stadiums across the board."
For Who fans the somewhat lacklustre ticket sales and Saturday's rain failed to dampen their enjoyment of the concert, which saw the 60-somethings talk to people from across the generations.
Bernard McGuinn, 52, who took his son Adam to see the band for his sixteenth birthday said: "I love the energy of The Who. I have seen them about six times before and I wanted to share that with my son."
Mr McGuinn, who regularly travels from his home in Selby for KC concerts said: "It would be a shame if they stopped doing concerts here. It is an ideal night out and just what this area needs."
The Who delighted fans with a 90-minute set which included classics including Can't Explain, Substitute and Behind Blue Eyes mixed with songs from their new album Endless Wire.
The band, which featured Ringo Star's son Zak Starkey on drums, didn't appear phased by the rows of empty seats. Both of The Who's front men took the opportunity to pay tribute to the city.
Pete Townshend, who sported a red cravat and looked more like a country squire than a rock rebel, told the crowd he felt at home in the city as he had relatives here. </p><p align="justify">Roger Daltrey said: "It's a long time since we've been here, too long."
He later made reference to their 1970 gig at the City Hall where the recording machine broke. He told the crowd that had the recording machine worked, their famous Live In Leeds album would have been Live In Hull, because it was a better concert.